One of the stupidest things that a business can possibly do is to promote views that alienate half of your potential customer base.
In these days of boycotts as the weapons of choice in the left’s unrelenting war on Trump, any CEO who chooses to bow to pressure is guaranteed widespread media coverage and a hit to the corporations’ brand.
It’s not like this hasn’t been seen before in examples from both leftist zealots and principled conservatives so it is a head-scratcher when a corporation willingly chooses sides in the culture wars that thanks to Democrats, have the nation at each other’s throats like at no time since the Civil War.
You can count the dumbass who runs the one-serving Keurig coffee machine empire as the latest moron to screw shareholders and put employees’ futures at risk because of knee-jerk liberal tendencies.
Keurig was one of the companies that quickly succumbed to a pressure campaign by the George Soros front group Media Matters which was seeking to destroy the popular Fox News personality Sean Hannity using the Roy Moore smear campaign as an excuse.
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
When Keurig quickly capitulated to Soros, the corporate cowards probably had no idea that Media Matters’ president would take to social media to crow about the victory over the evil Hannity.
As soon as that happened – and despite the left blaming it all on Russian bots – Hannity fans began making videos of themselves destroying their own Keurig makers (don’t count this author among one of them because it is an overpriced ripoff when you look at the cost per pound) which went viral.
On Monday, he sent out a communique to his employees denying that the company ever intended to be seen as “taking sides” in what has now become a major public relations headache – and at the worst time of year.
Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd
— ErikWemple (@ErikWemple) November 13, 2017
This author worked decades within American’s corporate gulag and can attest to just how the sniveling chickenshits ALWAYS rise to the top over their betters who are tasked with keeping the machines running and as an escapee, find much mirth whenever they are exposed as the short-sighted idiots that they are.
KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created 'Unacceptable Situ.. https://t.co/DGzKYGRkH7
— The Daily Wire (@realDailyWire) November 13, 2017
On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.
Gamgort acknowledged that normally they would “pause” advertising on a program and re-evaluate later, but stated, “the decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intention.” He called the tweets “outside of company protocols.”
Gamgort did not say they would reinstate advertising with Hannity, but his acknowledgment that the outside blowback has created an effect inside the company will surely encourage more conservatives to continue to pressure the company for its politicization.
Welcome to the jungle jerkwad.
This is just the kind of buzz that you want to create before the Black Friday ads even come out.
— Snoop Bailey (@vol80) November 12, 2017
Then again, that is the wonderful thing about capitalism.
A company’s competitors are able to capitalize on such blunders to appeal to those looking for better choices. This is a concept that the left just can’t seem to wrap their minds around but may be about to get an education in.