The idea that the National Basketball Association was effectively immunized from declining sports ratings because of its limited audience has now been debunked.
Following on the heels of the NFL and as the saturation level for liberal politics in sports has been reached, the star-studded 2018 edition of the NBA finals was dunked in the ratings as Trump-obsessed mush mouth LeBron James quit on his team as the Cleveland Cavaliers were swept by the SJW all-stars aka the Golden State Warriors 4 games to none.
The series had been hyped as the clash of the titans, a rematch of the last four years in a run that was reminiscent of the Celtics vs. Lakers. But neither those legendary Boston or Los Angeles squads were as rich nor as entitled a pack of whining crybabies as their modern versions and the lord of the louts King James.
Not even the presence of James was enough to extend the series beyond the minimum and the sorry role model only dug himself a bigger hole in the legacy department by whining that he was playing with a broken hand due to his punching a locker room whiteboard out of frustration.
ESPN/ABC/Disney took it in the trunks as the finals were the lowest rated in four years.
NBA Finals viewership averages:
2018: 17.65 million (four games)
2017: 20.4 million (five games)
2016: 20.2 million (seven games)
2015: 19.9 million (six games)
— Richard Deitsch (@richarddeitsch) June 11, 2018
As reported by Sports Watch media “NBA Finals Ends With Lowest Overnight of Warriors-Cavs Era”:
A subpar NBA Finals ended on a quiet note Friday night as Warriors-Cavs ratings hit a metered market low.
Friday’s Warriors-Cavaliers NBA Finals Game 4 drew an 11.2 overnight rating on ABC, down 11% from last year (12.6) and down 7% from 2016 (12.0), both of which featured the same matchup.
The 11.2 is the lowest for any NBA Finals game during the four-year run of Warriors-Cavs matchups (22 telecasts dating back to 2015). The previous mark was an 11.8 for Games 2 and 3 in 2016. The last finals game with a lower overnight was Game 4 of the 2014 Spurs-Heat finals (10.6).
Overall, it ranks eighth out of the 17 NBA Finals Game 4 telecasts since ABC resumed airing the event in 2003. Keep in mind it was just the third of those games to air on a Friday night.
Compared to previous NBA Finals clinchers, Golden State’s win fell 30% from last year’s Monday Game 5 (16.0) and — not surprisingly — 41% from a Sunday Game 7 in 2016 (18.9). The 11.2 is the lowest for a finals clincher in nine years, since Lakers-Magic in 2009 (9.4).
This probably didn’t help either:
LeBron on Donald Trump canceling the Eagles’ White House visit: “It’s typical of him”
Says neither the Warriors or Cavs would want to go. pic.twitter.com/VgmozpaJHU
— Sports Illustrated (@SInow) June 5, 2018