With the presence of LeBron ‘King James’ and the sanctimonious SJW’s of the Golden State Warriors, the NBA is the most woke sports league in America despite it having less appeal than the NFL.
But demographics make for a die-hard audience and like the NFL, the future is in global expansion where the possibilities for exploitation of new markets and merchandise sales are like untapped gold or diamond mines ripe for the picking.
So it is that the National Basketball Association has set its sights on an expansion to the dark continent of Africa and who better to lead the effort than former President Barack Obama.
it has now been announced that Barry will be joining up with this NBA-sanctioned effort to promote roundball abroad.
— BallerAlert (@balleralert) February 18, 2019
Via The Bleacher Report, “NBA Announces Basketball Africa League to Start in 2020; Barack Obama Involved”:
NBA Commissioner Adam Silver on Saturday announced the launch of the Basketball Africa League, a 12-team competition consisting of teams across the continent.
The league, which will begin play in 2020, will feature squads from Angola, Egypt, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa and Tunisia. Qualification tournaments will be held later this year to determine the inaugural participants.
Each country will be limited to two teams. The plan is to have it run in a format similar to soccer’s UEFA Champions League, per Marc J. Spears of The Undefeated.
“As we’ve been talking about this concept over the last several months, there’s been a tremendous reception from several of our NBA team owners,” Silver said. “Several of our partners have also expressed an interest to work with us in Africa.”
Basketball Africa League is the NBA’s first pro league outside North America and will be co-run with FIBA. President Barack Obama will also be part of the league, Silver said, according to the Associated Press’ Tim Reynolds. Obama’s role has not been determined.
Mr. Obama took to Twitter to pat himself on the back – AGAIN.
I’ve always loved basketball because it’s about building a team that’s equal to more than the sum of its parts. Glad to see this expansion into Africa because for a rising continent, this can be about a lot more than what happens on the court. https://t.co/lghcLaUN9a
— Barack Obama (@BarackObama) February 16, 2019
Granted that Wakanda isn’t real but Obama is more popular than King T’Challa on the mother continent.