Colin Kaepernick may not be on the field this season but he is going to be in the living rooms of anyone who tunes in to an NFL game, especially one that is nationally televised.
On Monday, shoe manufacturer Nike made the stunning announcement that the ex-quarterback would be the face of their 30th anniversary “Just Do It” advertising campaign.
Even though Nike’s stock quickly tanked, fans circulated social media videos of them burning their shoes and apparel and the controversy swirled over the choice of an anti-cop admirer of Fidel Castro with decidedly anti-American leanings, the NFL immediately issued a statement running up the white flag of surrender to the SJWs that had hijacked the league.
Then came another bombshell.
Nike’s very first Kaepernick ad which will also include race-baiting NBA bomb thrower LeBron James will be airing during Thursday night’s nationally televised season opener when the Super Bowl champion Philadelphia Eagles face the Atlanta Falcons.
ARE YOU READY FOR SOME FOOTBALL?
Via The Hill, “Kaepernick shares first Nike video ad”:
Former NFL quarterback Colin Kaepernick shared the video of his first Nike ad Wednesday, which will run as part of a newly announced campaign starring the athlete.
“Believe in something. Even if it means sacrificing everything. #JustDoIt,” Kaepernick wrote in his tweet.
“If people say you dreams are crazy, if they laugh at what you think you can do, good. Stay that way,” Kaepernick says in a voiceover running throughout the ad. “Because what nonbelievers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”
The ad, which clocks in at just more than 2 minutes, features Kaepernick pointing to a variety of people across different ages who overcame hurdles to succeed in sports. It was released a day before the National Football League season is due to start.
The people featured include professional athletes such as Charlie Jabaley, who completed an Ironman after losing 300 pounds and recovering from brain cancer, as well as soccer player Alphonso Davies, who moved to Canada from a refugee camp and joined the national team at age 16.
The video also features appearances by NBA superstar LeBron James, who voiced support for the Nike ads on Tuesday, as well as tennis player Serena Williams, among other athletes.
“So don’t ask if your dreams are crazy,” Kaepernick says as the ad closes. “Ask if they’re crazy enough.”
The commercial is absolutely brilliant from a propaganda standpoint because by featuring those who are handicapped or have otherwise struggled to overcome extreme physical obstacles, it effectively immunizes Nike and Kaepernick against critics who will be shamed for picking on the handicapped.
Look for the media to resurrect those baseless claims that Trump mocked a disabled New York Times reporter back in 2016 because they’re coming.
Even Nazi propaganda minister Joseph Goebbels himself would marvel at this.