Well, that didn’t take long. The traveling carnival of media outrage has already moved on from the trashy get rich quick book by reality television personality Omarosa Manigault Newman and according to new figures, “Unhinged: An Insider’s Account Of The Trump White House” is sinking like a rock.
If you ask any savvy marketing guru, August is always a terrible month to roll out a new product with consumers on vacation, Congress on its umpteenth taxpayer-funded break and the dog days of summer playing out.
With her tawdry ghost-written tell-all having benefitted from an onslaught of media hype the first week it has zero staying power and has dropped like a rock ever since it debuted at number three at USA Today’s bestselling books list.
The Washington Post delivers the bad news to the woman who was able to parlay her time on “The Apprentice” into minor fame with the same weirdos who are obsessed with reality television and somehow miraculously was able to score a job inside of President Trump’s White House which in hindsight, should get whoever signed off on it fired immediately.
The nexus of anti-Trump propaganda at the WAPO reports that “Unhinged” has cratered, losing 40 percent of hardcover sales in only its second week.
Omarosa’s ‘Unhinged’ is fading fast: Hardcover sales dropped 40 percent https://t.co/6Quguun6eu
— Post Book World (@BookWorld) August 29, 2018
Via Pravda on the Potomac, “Omarosa’s ‘Unhinged’ is fading fast: Hardcover sales dropped 40 percent”:
The air is running out of “Unhinged,” the tell-all memoir by former White House senior adviser Omarosa Manigault Newman.
Hardcover sales during the book’s second week fell by more than 40 percent.
“Unhinged” had a promising release on Aug. 14, largely due to loud opposition from President Trump, whose angry tweets about Manigault Newman kept his former colleague in the news for days.
As the highly critical book was being released, Trump seemed unable to resist complaining about the author publicly. He called her “Wacky and Deranged Omarosa” and said that no one in the White House liked her before she was fired. One of his infamous tweets referred to her as “that dog.”
For her part, Manigault Newman seemed to realize that the president’s unhinged rants were a marketing dream come true. In a series of TV appearances, she questioned his mental competency and suggested that he was racist and misogynist. She parceled out stories from her days in the White House and even released a secret tape recording of White House Chief of Staff John Kelly firing her.
Given all that presidential attention, “Unhinged” sold more than 33,000 copies in hardback during its first week.
But Trump has been more restrained this week, and Omarosa has had trouble attracting the same level of media attention. Her much-hyped revelations have failed to deliver the kind of shocking news needed to compete in Washington’s scandal-a-day atmosphere. Strip-mined of its most salacious details by news reports, the book may have a hard time finding additional readers.
You can likely attribute a good deal of it to her polarizing personality, the slimy way that she abused the trust of the president, his family, and advisers to get material for her book and the fact that she just really isn’t very interesting to begin with.
Once even President Trump lost interest by moving on from his blistering Twitter assaults, it was over for Omarosa and with a dismal performance like this “Unhinged” may not even get a paperback run.
Hey, they can always pulp the unsold copies and transform them into toilet paper.