Corporate coffee giants Starbucks and Keurig may believe that alienating millions of potential customers by preaching liberal politics is a good business strategy, but some Americans like their morning brew served without a side of sanctimony.
Those folks should consider patronizing Black Rifle Coffee, a company owned by veterans and more concerned with producing their product than pandering to dippy hipsters, whining snowflakes and liberals with a red-ass because they lost an election.
According to their website:
Black Rifle Coffee Company is a premium small-batch, roast to order, veteran owned and operated coffee company. At BRCC we import our high quality coffee beans directly from Colombia & Brazil, then we personally blend and roast every one of our ass kicking coffees to be shipped directly to you.
After Keurig was manipulated into pulling ads for Fox’s Sean Hannity, the CEO had to send out a memo to employees apologizing for appearing to take sides in a political debate, but the damage was done as conservatives began making videos of themselves smashing their Keurig machines.
Such knee-jerk liberal reactions provide an opening to small companies like Black Rifle Coffee to siphon off the market share that the SJW bean juice giants have taken for granted.
Happy Veterans Day from BRCC. May we always remember the great men &women who have sacrificed for this nation. The # of vets we employ continues to grow. TY to all those who have supported us on our journey. We promise our vet hiring initiative will always remain a top priority. pic.twitter.com/W6rmV8v88Z
— Black Rifle Coffee (@blckriflecoffee) November 11, 2017
— Νια (@NiaMAGA3X) November 12, 2017
Omg. I’m so so buying this coffee!!!!! https://t.co/TP3vbCpcZF
— Sean Hannity (@seanhannity) November 13, 2017
— Donald Trump Jr. (@DonaldJTrumpJr) November 13, 2017
Fox News interview with Black Rifle Coffee CEO Evan Hafer in which he discusses his plan to hire 10,000 veterans as a response to Starbucks’ pandering to the politically correct by vowing to hire 10,000 refugees.
and he makes a damn good point that many corporations “support” veterans strictly for public relations reasons, unlike his company which employs a majority of vets and there is plenty of room for more if it grows.