Razor company Gillette alienated an untold number of customers with a controversial ad that condemned “toxic masculinity” earlier in the year in a bid to appeal to loopy millennials in a sad sign of the times.
The ad spot drew much criticism in that it reinforced the media portrayal of males as emasculated bumbling doofuses as the fanatical left looks to neuter males who they have already done a damned fine job of turning into effeminate sissies and the demonization is only going to increase with the election coming and the ghoulish specter of Hillary lurking in the shadows.
Now Gillette is rolling out a new ad campaign featuring a morbidly obese “plus-sized” model to promote the manufacturer’s Venus line of products that are marketed for women.
Go out there and slay the day 💪🏼 📸 Glitter + Lazers pic.twitter.com/cIc0R3JfpR
— Gillette Venus (@GilletteVenus) April 3, 2019
According to Gillette:
Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown. We love Anna because she lives out loud and loves her skin no matter how the “rules” say she should display it.
Anna O’Brien – who is featured in the ad – was previously in the news for an experiment that went awry last year when she posed in a bikini in Times Square expecting to be mocked for being grotesquely obese but instead, was shocked by how many fat fetishists wanted to immerse themselves inside of her bodily folds.
— Cosmopolitan (@Cosmopolitan) July 3, 2018
Via soft core porn women’s trash rag Cosmopolitan, “I Posed in a Bikini in Times Square. I Was Expecting Comments from Haters, But What I Actually Heard Was Way More Disheartening”:
“Let’s do this,” I said out loud. My clothes dropped all the way to the ground, and the voices around me became clear.
“I want to suck on them tasty toes.”
“Hey baby, let me butter them biscuits for you.”
I looked up to see three men with camera phones filming me. Our eyes met, and one uttered, “Twerk for the camera baby, show them how that ass clap.”
Tears began to well up. I was prepared to be pointed at, shamed, and called fat. I didn’t expect to be fetishized.
My mind jolted back to my reality as a man reached forward to hand me his mixed CD. As I pushed it away, he tried to grab hold of my wrist to talk to me. I yanked my hand back. “Hard pass,” I screamed with the toughest face I could muster. “No thank you. Please leave me alone.”
He stepped back into the crowd that was slowly forming, and his friend then began to call out to me. “I’m just showing love for a BBW, baby. I want you to know that men want you. We love them big booty queens like you. Show off for your fans, baby.”
My tears turned to anger, and the words began to fly out of my mouth: “It doesn’t make it OK. You’re disgusting. Please stop. Please just stop…” The man justified his response by saying that plus women “don’t know they’re f*ckable.”
Some people will never be happy.
The company is also featuring a transgender in its latest campaign:
— Gillette Venus (@GilletteVenus) February 19, 2019
Aside from the morally bereft decision to glorify obesity at a time when diabetes is at record levels, Gillette’s questionable choice to promote a message that implies that men should saw their own balls off using thir own products may not be a windfall for shareholders in the long run.