Virtue signaling may feel really good to the suits in the corporate suites but it will inevitably have an adverse effect on the bottom line…
That’s what Starbucks is discovering after the overpriced bean juice emporium completely overreacted to attacks by the social media mob following an incident in a Philadelphia store where a manager called the cops on two loiterers of color who were arrested.
The cries of RACISM began immediately which led Starbucks execs and chairman Howard Schultz to respond in a knee-jerk manner by announcing that they would close around 800 locations to conduct what can only be described as communist-level brainwashing on “unconscious bias” that employees were forced to participate in.
It made for some nice headlines with the SJW types but didn’t satisfy the grievance gangsters who quickly demanded that even more such “training” be conducted including all-encompassing “top-to-bottom” civil rights audit and while they’ll never admit it, probably won’t be happy until Starbucks just goes ahead and fires all of its white employees.
There are now some numbers to match up with the corporation’s gesture to appease the extremists and they aren’t looking good.
Via The Hill, “Starbucks says anti-bias training hurt sales”:
Starbucks officials said that closing its stores nationwide for an afternoon in May to conduct anti-bias training impacted it sales over the past quarter.
The Associated Press reported Thursday that officials said shutting down the stores for the day lowered comparable-store sales by less than half a percent.
Starbucks held the training after an employee at a Philadelphia store called police on two black men who were at the store but did not order anything.
More from the Associated Press:
The coffee chain says sales grew 1 percent at established U.S. locations. That reflected people spending more per visit, which offset a decline in the number of transactions. Starbucks has blamed health concerns for slipping Frappuccino sales, though analysts have cited increased competition for the decline. The company has said it’s working on attracting customers in the afternoon with teas and other drinks that don’t have as much sugar.
Starbucks also said temporary store closures for anti-bias training in May weighed on its sales performance, depressing comparable-store sales by less than half a percent. The training was organized after a Starbucks employee at a Philadelphia store called police on two black men who came into the store, resulting in their arrest.
It is still way too early to get a handle on the long-term effects of policy changes on the company’s brand as well as that of paying customers who may decide that the $8 cup of smoking slop just isn’t worth it since they no longer have the right to first use the public restrooms in stores.
It may very well be that Starbucks has already reached its high water mark and will soon be on the way down as the ripple effect of the forced PC culture spreads.